sábado, 6 de fevereiro de 2010

Advertising and the Internet

Advertising boosts consumerism by creating desires that didn't exist before. As Gillian Dyer puts it, "today it suffuses the whole system of mass communication" (Advertising as Communication, 1995). You're going to watch a video about how communication has evolved since pre-historic times. It specially focuses on how technologies have contributed to changing the way we communicate and points to the future prospects of advertising. How is the Internet changing advertising? Watch the video and find out.
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2 comentários:

  1. Clara Costa7 de fevereiro de 2010 às 21:51

    Superinteresting! And I've learnt a new word: epipheos.

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  2. Teacher Alex12 de fevereiro de 2010 às 22:50

    I agree with Clara.
    I believe that sooner or later I'll make good use of this.
    For this topic, there are also two good films: "The Devil Wears Prada" and "Confessions of a Shopaholic" :)

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