Advertising and the Internet

Advertising boosts consumerism by creating desires that didn't exist before. As Gillian Dyer puts it, "today it suffuses the whole system of mass communication" (Advertising as Communication, 1995). You're going to watch a video about how communication has evolved since pre-historic times. It specially focuses on how technologies have contributed to changing the way we communicate and points to the future prospects of advertising. How is the Internet changing advertising? Watch the video and find out.